Importance of Alt Text.

What is alt text? Alt text is a description written for a particular image. Which in most cases when you hover your curser over the image it will then display the text. This is developed not only for search engines but also for people who are visually impaired.

How does this help improve my search engine ranking ?

Well as most web masters know, search engines cannot read images. IE, if text is written into an image, Google will not see it, it's locked in the image.

So to help the search engines understand how relevant your image is to the information you have on your page, you add "Alt text".

Remember when creating alt text for your images, make sure the text is "Relevant ". Keep is short but descriptive as possible using keywords you have selected to use for the page.

So how do we create Alt text in Complete Web?

Step 1.
Start Complete Web, and select Content. This will open the content module allowing you to edit your web pages.

Step 2.
Click on the page where your image is located that you want to edit. Here I have selected "Alt Text Example" your page will turn green when selected.

Next double click on your image, this will allow you to enter the edit mode.

Step 3 - Final.
If you haven't already entered alt text for your image, you will notice a blank text box at the top right of your edit zone titled Alt Text. Enter your image description here.

When done, select save and close, then synchronise.

Your Done!

1 . If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2 . Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3 . If content is king, then links are queen. Build a network of quality back links using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the link.

4 . Don't be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5 . Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6 . Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search
engines.

7 . Be sure links to your site and within your site use your keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link.

8 . Focus on search phrases, not single keywords, and put your location in your text (our Palm Springs store not our store) to help you get found in local searches.

9 . Don't design your web site without considering SEO. Doing a retrofit on your shiny new Flash-based site after it is built won't cut it. Spiders can crawl text, not Flash or images.

10 . Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11 . Check for canonicalisation issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it. - We take care of this for you anyway.

12 . Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you're splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13 . Frames, Flash and AJAX all share a common problem - you can't link to a single page. It's either all or nothing. Don't use Frames at all and use Flash and AJAX sparingly for best SEO results.

14 . Your URL file extension doesn't matter. You can use .html, .htm, .asp, .php, etc. and it won't make a difference as far as your SEO is concerned.

15 . Got a new web site you want spidered? Submitting through Google's regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16 . If your site content doesn't change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17 . When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18 . Search engines want natural language content. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19 . Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20 . If you need further explination on any of these points or how to apply these to your Complete Web website, please use the link at the top of the page to contact us. We're here to help !

So what are Page Titles and how important are they to Search Engines like Google?

As most Search Engine experts would agree, the page title is the most important part of each webpage in your website. This information appears at the very top of your web browser when your page loads.

From a search engine's point of view, the page title is the first indication of the contents of the page. While many factors on and off the page affect how a search engine interprets the page, the page title is the leading indicator. Additionally, the page title is the key information returned when search engines list results to a keyword search.

There are also a few rules which must be followed when constructing page titles such as Keyword Placement (Keyword Prominence), Length , Phrasing and most of all, Individuality . Each page title must be different but relevant to the content on the webpage, as Google will index each page individually.

For further information regarding page titles please follow the link below to read about Keyword Placement , Length and Phrasing .

http://www.knowthis.com/principles-of-marketing-tutorials/internet-marketing/page-title-for-sem/

Alternatively contact Complete web for a free training and how we can apply the above techniques to your website. (Applicable only to Complete web clients )

In this article we are talking about the Importance of H1 Tags. So what are these H1 Tags, what do they do? And most importantly should I be using them in my website?.

Ok, So the H1 stands for Heading 1. Your heading should read identical to your page title.
You can assign a style to your heading, For example: (Font, colour, size etc), making it stand out on your webpage making it easier for your visitors who are browsing your website instantly find what they are looking for.

But it's used for more than just making your website presentable to people, but also to Search Engines such as Google!

H1 tags are used to bring structure to your webpage content making it easier not only for your customers viewing your website, but also search engine spiders, crawling your website looking for relevant information to update it's index.

H1 Tags instantly tell these crawlers where your important headings are in the page, making it faster to find, becoming a very important factor of Search Engine Optimisation, Most importantly helping your website achieve a better Google position!

For more relevant Information on Header Tags please see links below:

"I would go as far as to say it would be in the top five of the SEO strategies"....Read more - EwebMarketing.
"Since youre only using the H1 one time, its important to make a smart decision....Read more" - Semscoop.